Casino CRM Specialist

Are you creative, are you constantly looking for new and innovative ways to enhance the players experience in the iGaming CRM arena? If this sounds like you then we are seeking to recruit a Casino CRM Strategist, for a leading iGaming company. If you are looking for a new challenge, we at Ceek would love to hear from you!

What is expected of you?

• List the responsibilities, daily tasks, and long-term objectives
• Create, monitor, coordinate, optimize and analyse the promotional Casino CRM campaigns across multiple brands and external partners
• Work closely with the internal Casino Team and external game providers coordinating promotions, website visuals, and marketing support for new game releases
• Help to create an engaging cross-sell experience that is mirrored and tracked across all touchpoints and channels
• Be flexible and work as part of a team, helping with Sports, Poker & Land-based campaigns 
• Process complaints transferred by Customer Service, the partners, or the Account Managers as a priority to protect the player experience.
• Inform Customer service and the team of any technical problems identified, new points of contact (channel), and any new plans or actions launched
• Monitor the results of different websites to readjust the strategy while remaining focused on achieving the annual objectives
• Define the objectives, outline, timing, and reverse scheduling of each campaign and ensure the deadlines are respected
• Reflect on and carry out the segmentation and appropriate targeting (game preference, gaming frequency, etc)
• Help with weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways
• Conduct analysis of our competitor’s offers as and when needed

What are you expected to bring?

• Minimum 3 years of CRM professional experience, ideally in an online casino
• Experience using a CRM platform is a strong advantage
• Good understanding of CRM strategies and practices
• Strong knowledge of Casino products & promotions (local and international)
• Experience using different marketing channels 
• Business proficiency in English is essential French is preferred and Dutch an advantage

What’s in it for you?

• Career progression
• Competitive salary package and benefits
• Opportunity to contribute to the international development of the company
• Friendly work environment that is adapted to reaching optimal performance